Over $4 million in revenue driven for Bleacher Report
With Bleacher Report, sports fans keep up with the latest storylines, expert analysis, highlights and scores for their favorite teams and athletes. Bleacher Report Shop was B/R's first forey into ecommerce, which Zettler Digital supported with the management of Klaviyo for email and SMS marketing, paid social advertising on Facebook and Instagram and paid search advertising on Google.
Bleacher Report released exclusive merch collaborations with athletes and celebrities, including Dwyane Wade, Travis Scott, Allen Iverson and more.
Highly-targeted, whitelisted social ads, email flow automations, and email campaigns to align with new product releases team and sport interests were implemented to reach the right audience to drive sales for the new ecommerce business.
Zettler Digital's work with the Bleacher Report team impacted over $4 million in revenue during the first year of our partnership.
Revenue impacted by email/SMS marketing and ads management
Sell-out time for Houston Rockets x Travis Scott jersey collaboration
Site revenue driven via email/SMS and advertising