Over $4 million in revenue driven for Bleacher Report

With Bleacher Report, sports fans keep up with the latest storylines, expert analysis, highlights and scores for their favorite teams and athletes. Bleacher Report Shop was B/R's first forey into ecommerce, which Zettler Digital supported with the management of Klaviyo for email and SMS marketing, paid social advertising on Facebook and Instagram and paid search advertising on Google.

01.

PROBLEM

Bleacher Report released exclusive merch collaborations with athletes and celebrities, including Dwyane Wade, Travis Scott, Allen Iverson and more.

02.

SOLUTION

Highly-targeted, whitelisted social ads, email flow automations, and email campaigns to align with new product releases team and sport interests were implemented to reach the right audience to drive sales for the new ecommerce business.

03.

RESULTS

Zettler Digital's work with the Bleacher Report team impacted over $4 million in revenue during the first year of our partnership.

  • $4 million

    Revenue impacted by email/SMS marketing and ads management

  • 6 minutes

    Sell-out time for Houston Rockets x Travis Scott jersey collaboration

  • 30%

    Site revenue driven via email/SMS and advertising

“

Ben and his team are exceptional thought partners. They have grown our email list 10x and helped our engagement rates explode. Their ability to work through challenging constraints and develop new ways to achieve targets is inspiring. I am delighted to work with such professionals.

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Jake Cohen

Director of Ecommerce, Bleacher Report

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