About Zettler Digital
Since 2014, we’ve helped 450+ Shopify brands turn first orders into repeat customers, with dedicated specialists for retention on Klaviyo, Shopify and paid media.
Selected Partners
We've launched, run and sold ecommerce brands ourselves.
Zettler Digital is a growth agency for Shopify brands, most doing between $1M and $30M a year. Since 2014 we've worked with 450+ brands across North America, Europe and Australia.
Retention, Shopify design and development, and paid media each have their own specialists, and every channel is judged on what it adds to the business, not what its own dashboard claims.
Ben Zettler
Ben founded Zettler Digital in 2014, after starting his own Shopify brand and while leading ecommerce at Steiner Sports. He launched Brooktide Sunglasses in 2013 as Shopify store #41,000 and ran it until it was acquired in 2018. At Steiner, he moved the business from a custom-built site to Shopify and its email program to Klaviyo before Fanatics acquired it in 2019.
Today he leads the agency's strategy and works directly with client teams. He sits on Klaviyo's Partner Advisory Council and has spoken at Klaviyo's company-wide meeting twice: on a panel in March 2025, and in March 2026 in a one-on-one interview with CEO Andrew Bialecki. He also writes for the Klaviyo blog and shares what's working in retention and Shopify with about 15,000 followers on LinkedIn.
Before ecommerce, Ben was assistant director of baseball operations at the University of Maryland, his alma mater. He lives in New Jersey with his wife and children.
How we got here
From one Shopify store to 450+ brands.
Brooktide Sunglasses
Ben launches his first brand on Shopify as store #41,000.
Shopify Partner
Ben joins Shopify's Partner Program and Zettler Digital takes on its first clients.
Steiner Sports
Ben starts leading digital marketing and ecommerce for the sports memorabilia and autograph company.
Klaviyo Partner
Zettler Digital joins Klaviyo's partner program.
Brooktide acquired
Brooktide Sunglasses is acquired.
Bleacher Report
Zettler Digital starts working with Bleacher Report on email marketing and advertising, highlighted by the Dwyane Wade World Tour merch collaboration for Wade's NBA retirement.
Full time
Fanatics acquires Steiner Sports after Ben moves it to Shopify and Klaviyo. Zettler Digital goes full time.
Mariano Rivera
Zettler Digital starts working with the Mariano Rivera brand, a link back to Ben's years in sports memorabilia.
Levain Bakery
Zettler Digital starts working with Levain Bakery, launching the brand's first ecommerce Meta and Google advertising and email marketing on Klaviyo.
Klaviyo Elite
Zettler Digital reaches Klaviyo Elite partner status.
Meta Business Partner
The agency is named a Meta Business Partner for paid social advertising management and media buying services on Facebook and Instagram.
Shopify Plus Partner
Zettler Digital becomes a Shopify Plus Partner.
Promix
Zettler Digital starts running retention for Promix Nutrition.
Google Partner
Zettler Digital is named a Google Partner for the depth of our Search Engine Marketing (SEM) managed services.
Partner Advisory Council
Ben joins the group of industry peers helping to shape the future of the Klaviyo platform.
Promix acquired
Promix Nutrition, a Zettler Digital retention client since 2021, is acquired by Paine Schwartz Partners. Ben had made a strategic investment in the brand ahead of the sale.
Shinola partnership & case study
Shinola becomes a client. Klaviyo later published the results as a case study.
Peter Luger Steak House
Zettler Digital migrates the iconic steak house's website to Shopify.
FAO Schwarz
World renowned, New York City-headquartered FAO Schwarz begins a retention marketing partnership with Zettler Digital.
On stage with Klaviyo’s CEO
Andrew Bialecki interviews Ben Zettler on the growth of the agency and our Klaviyo partnership at company-wide meeting.
Shopify Platinum
Shopify Platinum Partner, with 450+ brands supported and 154 five-star Shopify reviews.
Best-in-class tools, deployed for revenue
Every program we operate runs on the tools powering the best DTC brands, and our direct relationships with their teams mean faster fixes, early access, and partner perks passed on to you.
"When I sent Zettler Digital a merchant dealing with a sudden spike in deliverability issues, they had a clear plan ready in under 24 hours. They've seen just about every inbox problem, and that's what I look for in a partner: a team ready to step in and roll up their sleeves."
Nick BélangerHead of Partnerships, Maverick
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