Meta & Google Ads Agency for Ecommerce Brands
Paid acquisition across Meta and Google, run alongside your Shopify site and retention program, and measured on what it adds to revenue.
Selected Partners
What's included
Full-funnel Meta and Google Ads
Everything below is built around your margins and goals rather than a fixed playbook, with a dedicated media buyer on every channel you run.
Meta Ads
Prospecting and retargeting across Facebook and Instagram, with account structure, audiences and budgets built to scale without wasting spend.
Google Ads
Search, Shopping and Performance Max campaigns, with product feeds and keyword targeting managed so spend goes to people ready to buy.
Creative
Static ad creative built from your photography, video and brand assets, in the formats, sizes and variations each platform needs, and tested continuously so winners scale and fatigue is caught early. Video production is scoped separately.
Tracking and measurement
Meta Pixel, Conversions API and Google tags checked against Shopify orders before spend scales, with server-side tracking recommended where browser tracking misses conversions. Fixes happen in-house, without waiting on another vendor.
Reporting
Paid performance judged on MER, new customer acquisition cost and new customer revenue. Platform ROAS is used to compare creative and audiences inside the account, not to decide whether ads are working.
Connected to your site and email
Ads, the Shopify site and Klaviyo run inside one agency, so new customers land on pages built to convert and flow straight into programs that bring them back.
How it works
How a paid media program starts
Every account starts from a different place. The process stays the same.
Audit
A review of your ad accounts, tracking, creative history and site, so we know what's working before changing anything.
Plan
Account structure, budgets by channel and a creative testing roadmap, agreed before launch.
Launch
Campaigns rebuilt or launched with tracking verified and creative ready to test.
Optimize and report
Daily optimization of bids, audiences and creative, with reporting tied to Shopify revenue.
Your team
Who runs your program
Each channel you run gets its own dedicated media buyer, backed by in-house Shopify and retention teams.
- Dedicated specialists on your account
- One operating rhythm around all of it
Meta Media Buyer
Runs your Meta account day to day: campaigns, audiences, budgets and creative testing.
Google Media Buyer
Runs Search, Shopping and Performance Max with its own budget and testing plan.
Shopify Developer
Handles tracking fixes and landing page changes, so ads never wait on another vendor.
Retention Lead
Turns new customers from ads into repeat buyers through Klaviyo email and SMS.
Meta Media Buyer
Runs your Meta account day to day: campaigns, audiences, budgets and creative testing.
Google Media Buyer
Runs Search, Shopping and Performance Max with its own budget and testing plan.
Shopify Developer
Handles tracking fixes and landing page changes, so ads never wait on another vendor.
Retention Lead
Turns new customers from ads into repeat buyers through Klaviyo email and SMS.
What clients say
"Zettler Digital has been wonderful to work with. They are dependable, timely, and feel like an extension of our team. Itβs especially helpful to have a scrappy, agile, and responsive partner with a wealth of knowledge as our brand continues to see immense growth."
Kristina TothDirector of Ecommerce, Levain Bakery
"Working with Zettler Digital has been a great experience. Extremely knowledgeable about Shopify, dedicated to their craft and highly professional."
Jake CohenDirector of Ecommerce, Bleacher Report
"We've gone through 10-15 developers. Ben and his team are heads above everyone else. We couldn't have had a better experience. They communicate clearly, understand the issues and come up with solutions with ease. Highly recommend to anyone."
David WallachCEO, MoviePosters.com
Paid media agency FAQ
Paid media management starts at $3,500 a month and typically runs from the mid four figures to low five figures. Each brand is quoted individually, based on the channels we run, monthly ad spend and how much static creative we produce.
There's no hard minimum, but brands that hire us should plan to spend at least $5,000 a month on ads. Below that, the platforms have too little data to learn from, and creative tests take too long to reach a clear answer.
Meta (Facebook and Instagram) and Google are our primary focus, including Search, Shopping and Performance Max. We also manage spend on Pinterest, Reddit, Snapchat and TikTok when your audience is there.
Every campaign starts from the assets you provide: product and lifestyle photography, existing video and brand guidelines. From those, we create and manage the static creative, including new formats, sizes, copy and variations built for testing. Video production is available as a separately scoped service.
By what the business gains, not by what the ad platforms claim. We judge impact on numbers that hold up against your P&L: marketing efficiency ratio (MER, total revenue divided by total ad spend), new customer acquisition cost and revenue from new customers.
Platform ROAS still has a job: comparing one ad, audience or creative against another inside the account. It just isn't how we decide whether paid media is working.
Often, yes. Before we scale spend, we audit your Meta Pixel and Conversions API, Google tag and Google Ads conversions against your actual Shopify orders.
Browser-based tracking misses conversions because of ad blockers, privacy settings and short cookie windows. Where that gap is real, we recommend server-side tracking solutions so the platforms get accurate conversion data to optimize on. Shopify development is in-house, so fixes don't wait on another vendor.
Paid media, the site and retention depend on each other, and splitting them across agencies is where results get lost. With all three in one agency, landing pages can be tested and changed without waiting in another agency's queue, tracking is set up once and shared by every channel, and new customers from ads flow into Klaviyo programs built to earn a second order.
Every channel reports from the same numbers, so ads are judged on what a customer is worth over time, not just on their first purchase.
Tracking fixes and account restructuring happen in the first weeks. Meta and Google need time to learn from new campaigns, so performance usually settles over the first one to two months, then improves as creative testing finds winners.
Tell us what you're building
We'll tell you what it takes. If we're the right partner, you'll know within thirty minutes.