Unifying Lifecycle Marketing and Paid Media for Performance at Scale
Bleacher Report is one of the most influential names in sports media — where fans turn daily for stories, highlights, and updates across every major league. For its retail arm, Bleacher Report Shop, the brand needed a performance marketing engine capable of matching its cultural impact.
Zettler Digital partnered with the team to manage and optimize their email, SMS, and advertising ecosystem, driving growth across Shopify through full-funnel coordination between Klaviyo, Meta, and Google Ads.
The objective: transform Bleacher Report’s audience engagement into measurable revenue through better targeting, cleaner data, and integrated strategy.
Bridging Audience Reach with Measurable Return
Bleacher Report had no shortage of audience — but turning massive cultural awareness into predictable e-commerce growth required alignment between channels.
Their marketing stack included email, SMS, Meta ads, and Google search — but performance data lived in silos, making it difficult to attribute results or scale winning campaigns. Campaign cadence also varied between drops, making consistent performance harder to sustain.
Key objectives included:
- Consolidate performance data across retention and acquisition channels
- Improve conversion efficiency on limited-edition drops and collaborations
- Build a scalable lifecycle marketing engine using Klaviyo
- Increase total sales attributed to email, SMS, and paid advertising
Integrated Retention and Acquisition Strategy Under One Roof
Zettler Digital implemented a unified performance strategy combining lifecycle marketing and paid media to maximize reach and ROI.
Cor initiatives included:
- Full Klaviyo optimization — rebuilding all major flows (welcome, browse/cart abandon, post-purchase, winback) with optimized logic and creative
- Coordinated campaign cadence between Klaviyo, Meta, and Google Ads to sustain momentum between drops
- Data alignment across platforms, improving attribution and decision-making through shared UTM frameworks and consistent reporting
- Creative strategy leveraging sports culture moments, influencer-driven releases, and limited-edition capsule drops
- A/B testing and segmentation to drive stronger engagement and higher revenue per recipient
The result was a fully synchronized performance machine — where lifecycle marketing, advertising, and creative strategy operated in lockstep.
$4M in Attributed Revenue and a Playbook for Future Growth
Bleacher Report Shop’s new integrated marketing system delivered record-breaking results, fueling both immediate campaign performance and long-term scalability.
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$4M
in attributed revenue from email, SMS and advertising
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6 mins
Houston Rockets x Travis Scott Jersey drop time to sell-out
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30%
total site sales driven via advertising and email/SMS
Director of Ecommerce, Bleacher Report
A Winning Formula for Modern Commerce
The Bleacher Report team now operates with a unified marketing foundation that blends storytelling, data, and performance.
From limited-edition jersey drops to ongoing fan-driven campaigns, the collaboration with Zettler Digital showed how powerful integrated marketing can be — when strategy, execution, and creative all work together.
