Rebuilding the Web’s Largest Movie Poster Store for Speed, Scale, and Growth

Rebuilding the Web’s Largest Movie Poster Store for Speed, Scale, and Growth

We rebuilt MoviePosters.com from the ground up for speed, mobile UX, and conversion — cutting load times in half and lifting CVR. With the site no longer blocking performance, our ongoing paid social program consistently delivers 6–8x ROAS, turning efficient traffic into predictable revenue at scale.

A Legacy Brand Needing a Modern Foundation

MoviePosters.com has long been the internet’s largest destination for movie posters — a one-stop shop for collectors and fans of all genres.

But over time, its success created a new problem: years of customizations, outdated code, and aging infrastructure had slowed the site down. Mobile experiences lagged, navigation was clunky, and paid traffic efficiency was declining.

The brand needed a complete rebuild to support modern ecommerce demands — without sacrificing the massive catalog or the heritage that made it iconic.

The Challenge

Scale Without Sacrifice

MoviePosters.com had a powerful brand and an enormous product catalog, but the technology behind it couldn’t keep pace.

Load times were long, especially on mobile. Checkout friction was high. Thousands of pages struggled to maintain SEO performance. And even though paid social campaigns were strong, conversion inefficiencies on-site limited their impact.

The challenge was clear: rebuild the experience from the ground up to unlock growth — keeping the feel of a classic collector’s site while performing like a modern, high-volume storefront.

The Solution

A Rebuild for Performance and Conversion

Zettler Digital rebuilt the brand's Shopify storefront using a fully modular architecture — built for speed, flexibility, and merchandising control.

Our key initiatives included:

  • High-Performance Theme Rebuild: Lightweight Liquid structure with modular sections for easy content management.
  • Smarter Catalog Navigation: Custom filters and search logic built for over 100,000 SKUs.
  • Optimized Product Pages: Simplified variant logic, crisp image handling, and conversion-focused layouts.
  • Frictionless Mobile Checkout: Streamlined flow that reduced steps and drop-offs.
  • Performance Engineering: Aggressive optimization across scripts, images, and assets to dramatically improve Core Web Vitals.

Every enhancement worked toward a single goal — making discovery, purchase, and repeat visits effortless.

The Results

Faster, Simpler, and Built to Scale

The impact was immediate and measurable. The site now performs as well as the brand’s reputation — fast, responsive, and built for the long run.

  • +38%

    conversion rate

  • -52%

    reduction in page load time

  • 6-8x

    ROAS on ad campaigns

“

"We've gone through 10-15 developers. Ben and his team are heads above everyone else. We couldn't have had a better experience. They communicate clearly, understand the issues and come up with solutions with ease. Highly recommend to anyone."

”
AvatarDavid WallachCEO, MoviePosters.com

Paid Social: Sustained Performance at Scale

Beyond the rebuild, Zettler Digital has managed MoviePosters.com’s paid social program for over four years.

Through constant creative testing, disciplined audience segmentation, and full-funnel campaign structure, we’ve maintained a 6–8x ROAS while scaling budgets efficiently.

With a faster, more conversion-optimized site supporting traffic, every ad dollar now works harder — turning MoviePosters.com into a machine for predictable, profitable growth.