How Golf’s #1 Coach Uses Shopify to Power Coaching, Content and Growth
How Zettler Digital helped Blackburn Golf migrate to Shopify — creating a unified platform for lesson booking, content, and branded merchandise while showcasing the expertise of Golf Digest’s #1 Teacher in America.
Building a Digital Home for Golf Digest's #1 Teacher in America
Blackburn Golf, founded by Mark Blackburn — Golf Digest’s #1 Teacher in America (2024–2027) — is one of the most respected instructional programs in the world. From PGA Tour professionals to everyday golfers, the brand’s influence spans far beyond the driving range.
As Blackburn’s audience and offerings expanded — including the release of his new book, The Coaching Code — his team needed a modern, flexible website that could support lesson scheduling, content publishing, and branded merchandise all in one place.
Zettler Digital was brought in to migrate BlackburnGolf.com from WordPress to Shopify, creating a unified digital platform that showcases Mark’s expertise while streamlining operations for his coaching business.
A Legacy Platform Holding Back a Modern Brand
Blackburn Golf’s WordPress site struggled to keep up with the brand’s growing visibility and needs. Updating content, embedding videos, and managing lesson bookings all required technical support — slowing the team down and limiting agility.
The site also lacked a seamless way to unify the brand’s three key functions: education, content, and commerce.
Key objectives included:
- Streamline lesson scheduling and payment workflows
- Simplify content management for video lessons, media, and updates
- Create a branded storefront for merchandise and book sales
- Improve performance and scalability for global users
- Demonstrate that Shopify can power more than traditional retail
A Flexible Shopify Foundation for Education and Growth
Zettler Digital rebuilt the website from the ground up on Shopify, crafting a custom ecosystem that powers lesson booking, content distribution, and e-commerce under one roof.
Core initiatives included:
- Custom Shopify architecture built to support both service-based and product-based experiences
- Integrated lesson booking and checkout, enabling students to book coaching sessions and complete secure payments with ease
- Video-enabled content blocks for showcasing lesson highlights, media features, and educational insights
- Simple admin tools allowing the team to update bios, media, and new content in minutes — without developer involvement
- Printful x Shopify integration for on-demand branded merchandise fulfillment
- Dynamic navigation and redirects for campaign-specific URLs (book launch, events, promotions)
A Streamlined Experience for Coaches, Students and Fans Alike
The new BlackburnGolf.com redefines what’s possible for service-driven brands on Shopify — merging education, storytelling, and commerce into a single, high-performance platform.
Highlights:
- Simplified lesson booking flow, reducing friction and improving completion rates
- 80% faster content updates, allowing the team to publish lessons and announcements instantly
- Unified booking, content, and commerce under one platform
- Automated merchandise fulfillment through Shopify and Printful
- Improved engagement and site performance with faster load times and mobile optimization
Today, Blackburn Golf runs an operation as efficient online as it is on the course — with a website that reflects the professionalism, accessibility, and excellence Mark brings to his teaching.
Founder & CEO, Blackburn Golf
Built for Storytelling. Designed for Scale.
Blackburn Golf’s new digital foundation proves that Shopify isn’t just an e-commerce solution — it’s a platform for educators, coaches, and creators to build scalable businesses around expertise.
