Timeless Growth: How Marchesa Elevated Its Presence Through Organic Social Media
How we helped Marchesa strengthen its social presence through strategic organic content that reinforced brand storytelling, consistency, and audience engagement.
About Marchesa
Few brands embody elegance like Marchesa. Known for its intricate couture and timeless bridal design, Marchesa has always captured the spotlight on red carpets and runways around the world. But in an era where digital presence shapes brand relevance, Marchesa needed a social media strategy that could translate its luxury aesthetic into sustained engagement and measurable growth.
That’s where Zettler Digital stepped in to build an organic social framework that grew Marchesa’s following by over 1.1 million and positioned its channels as extensions of its high-fashion narrative.
A Global Luxury Brand Needing Digital Consistency and Connection
Marchesa already had a significant and loyal audience across its social channels, but growth had stalled. Despite the brand’s global recognition and stunning creative assets, engagement was beginning to flatten as platform algorithms evolved and organic reach became harder to sustain — particularly in the luxury fashion space.
The challenge was to reignite growth and engagement during a period when many established brands were seeing declines, all while maintaining the polish, tone, and visual consistency that define Marchesa.
Key objectives included:
- Re-accelerate organic follower and engagement growth
- Improve content cadence and performance during algorithmic shifts
- Strengthen consistency across divisions (Bridal, Couture, Ready-to-Wear)
- Preserve luxury storytelling while optimizing for modern social formats
A Content Strategy Rooted in Brand Storytelling
Zettler Digital developed a comprehensive organic social media management program centered around storytelling, cadence, and measurable performance.
Our approach included:
- Editorial-style content planning: Monthly creative calendars tying runway looks, bridal launches, and archive moments into a cohesive visual rhythm.
- On-brand visual direction: Maintaining Marchesa’s ethereal design aesthetic across photography, typography, and motion assets.
- Audience-driven optimization: Continuous performance analysis to identify post formats, timings, and themes that drove the strongest engagement.
- Community engagement workflows: Proactive moderation, tagging, and influencer collaborations to strengthen connection with fans, brides, and industry partners.
- Cross-platform cohesion: Unifying tone and visual style across Instagram, Pinterest, and emerging short-form video channels.
This structure allowed Marchesa’s in-house team to collaborate seamlessly with Zettler Digital while maintaining the brand’s creative control.
A Sustained Rise in Influence and Engagement
Within two years, Marchesa’s social presence underwent a complete transformation.
-
+1.1M
new Instagram followers
-
$2M
influenced by organic channels
-
+38%
growth in monthly reach
Ecommerce, Marchesa
A Legacy, Amplified
Marchesa’s transformation proves that organic growth and luxury storytelling can coexist beautifully. Through consistent content, refined creative direction, and data-driven insights, Zettler Digital helped the brand amplify its legacy for the digital era—elevating engagement, reach, and loyalty while preserving every ounce of the artistry that defines Marchesa.
