From the Mound to the Mission: How Mariano Rivera Elevated His Foundation Online
Bringing the Hall of Famer’s brand and philanthropic vision to life with Shopify and social media.
A Legacy Beyond Baseball
Mariano Rivera’s transition from Hall of Fame closer to full-time philanthropist called for a digital presence that matched the reach and credibility of his career.
Zettler Digital partnered with Rivera to design and launch new Shopify websites for both his personal brand and The Mariano Rivera Foundation, while leading ongoing social media strategy and management to unify his voice and grow awareness.
The result: a connected online ecosystem that elevates his foundation’s story, inspires donor engagement, and reflects the values that define one of baseball’s all-time greats.
Translating a Legacy Into Digital Impact
After retiring from the New York Yankees, Mariano Rivera needed a modern digital presence that went beyond recognition — one that could effectively share his foundation’s mission, attract new supporters, and showcase his ongoing work in education and mentorship.
Without an integrated website and social strategy, opportunities to connect fans, donors, and partners under a single message were being missed.
Two Websites, One Unified Story
Zettler Digital built two complementary Shopify websites — one for Mariano Rivera’s personal brand and another for The Mariano Rivera Foundation — each designed to tell a distinct story under a cohesive identity.
The foundation site focuses on education, opportunity, and impact, while the personal site connects fans and media to Rivera’s ongoing endeavors.
In parallel, our team developed and manages an ongoing social media program that amplifies reach, maintains consistent messaging, and keeps Rivera’s community connected to both his legacy and his mission.
A Digital Presence that Inspires Action
Together, these efforts have given Mariano Rivera a mission-driven digital presence that honors his legacy and powers his foundation’s growth.
Visitors now experience a seamless narrative across every touchpoint — from discovering Rivera’s journey to directly supporting the foundation’s initiatives.
Social engagement continues to rise through consistent, purpose-led content, extending the foundation’s message to new audiences around the world.
MLB All-Time Saves Leader & Hall of Famer
