Brewing a Faster, Smarter Storefront for nutpods

Brewing a Faster, Smarter Storefront for nutpods

Zettler Digital executed a full Shopify 2.0 rebuild for nutpods, modernizing their DTC storefront for speed, flexibility, and brand consistency.

From Growing Brand to Growing Pains

nutpods, the leading plant-based creamer brand, had outgrown its original Shopify setup.

Their site was running on an outdated, custom-built theme that limited flexibility for internal teams and slowed down performance — a costly problem for a brand balancing rapid DTC growth with strong retail distribution.

Every new product launch or campaign required dev intervention, and critical UX updates were constrained by legacy code.

The Challenge

Outdated Infrastructure, Limited Agility

The nutpods team needed to modernize their storefront to unlock agility and performance.

Their old Shopify build was difficult to manage, bloated with third-party scripts, and not fully optimized for mobile speed or accessibility.

The challenge wasn’t just about aesthetics — it was about creating an experience that would empower internal teams, sustain the brand’s visual identity, and scale with future growth.

The Solution

A Complete Rebuild on Shopify 2.0

Zettler Digital rebuilt the nutpods storefront from the ground up on Shopify’s Online Store 2.0 framework — blending performance optimization with creative flexibility.

Key initiatives included:

  • Full Shopify 2.0 Migration: Rebuilt architecture using flexible section-based templates for drag-and-drop editing.
  • Custom UX/UI Enhancements: Redesigned key templates (homepage, PDPs, cart) with a focus on visual hierarchy and mobile ease.
  • Bug Remediation: Eliminated technical debt and legacy code issues that had been slowing deployment.
  • Performance Optimization: Streamlined third-party apps, compressed assets, and improved load efficiency across devices.
The Results

Speed, Stability, and Self-Sufficiency

nutpods now manages content changes internally without developer dependency and sees tangible performance improvement across KPIs.

  • +10%

    increase in sessions adding products to cart

  • +11%

    lift in total conversion rate

  • -21%

    reduction in average load time

“

"Zettler Digital has been a great partner to help us execute an upgrade to the Shopify 2.0 framework. They were able to seamlessly blend our existing visual theme and multiple third party apps into a site that functions better and is more flexible without any downtime."

”
AvatarPatrick CoyleCMO, nutpods
nutpods Case Study Conclusion

A Stronger Foundation for What’s Next

By moving to Shopify 2.0, optimizing performance, and giving the internal team full control, nutpods is now positioned to scale seamlessly across every channel — from DTC to retail to subscription.

Zettler Digital’s work transformed a static site into a flexible, high-performing platform ready for the next phase of growth.