When I started at Steiner Sports three years ago, the company's digital presence was lacking. Back then, there were 50,000 total followers across all brand properties. As of today, over 650,000.
Why do I mention this? Two reasons (and two lessons).
- Social media has real, measurable impact with legitimate ROI. Business owners and marketers should respect its impact. Allocate the human and technological resources necessary to facilitate growth.
- Consistency is key. Your chance to flourish comes by harvesting a community of engaged brand evangelists.
