Refined by Design: How Pura Cashmere Grew Email Revenue by 28%
Back to Case Studies

Refined by Design: How Pura Cashmere Grew Email Revenue by 28%

Zettler Digital took full ownership of Pura Cashmere's email program — strategy, copy, design, flows, and campaigns — driving $3.8M in Klaviyo-attributed revenue and 28% growth over the prior period through advanced lifecycle marketing and a best-in-class tech stack.

Turning a Luxury Product Into a Lifecycle Revenue Engine

Pura Cashmere is a premium cashmere brand built for customers who expect quality in every touchpoint — from the product to the inbox.

As the brand scaled, so did the opportunity to build an email program worthy of its positioning. Pura Cashmere partnered with Zettler Digital to take full ownership of their Klaviyo strategy — and turn email into a consistent, compounding revenue channel.

The Challenge

Building an Email Program That Matches the Brand

Pura Cashmere's product speaks for itself. The challenge was creating an email experience that matched that standard — sophisticated enough to resonate with a luxury buyer, and strategic enough to drive real revenue at scale.

Key objectives included:

- Build and manage a full Klaviyo retention program rooted in brand voice and elevated creative

- Implement advanced lifecycle flows to capture revenue at every stage of the customer journey

- Layer in best-in-class tools to improve data quality, post-purchase experience, and triggered messaging precision

- Drive measurable, compounding revenue growth from email over time

The Solution

Full-Service Email, Built for a Discerning Customer

Zettler Digital took complete ownership of Pura Cashmere's email program — strategy, copywriting, design, segmentation, flows, and campaign execution. Every send was crafted to reflect the brand's premium aesthetic while driving commercial results.

Core initiatives included:

- Campaign Strategy & Execution — ongoing email campaigns built around product launches, seasonal moments, and customer lifecycle, with copy and design handled end to end

- Flow Architecture — welcome, abandon, post-purchase, winback, and browse flows built and optimized to capture revenue at every stage

- Wonderment Integration — branded, proactive shipping and transactional messaging to reduce post-purchase anxiety and drive repeat visits

- Elevar Implementation — enhanced data capture powering more accurate and aggressive abandonment flows

- Klaviyo Marketing Analytics (RFM) — advanced triggered flows based on customer lifecycle stage, ensuring the right message reached the right customer at the right time

The Results

28% More Revenue. The Same Brand Integrity.

Over 17 months of partnership, Zettler Digital's email program delivered measurable, sustained growth for Pura Cashmere.

  • $3.85M

    Klaviyo-attributed revenue generated November 2024 through April 2026

  • 28%

    Revenue growth compared to the prior equivalent period

  • $839k

    Incremental revenue driven by email over the prior period

“

"Zettler Digital transformed our email program into one of our most reliable revenue channels. The quality of their work — from the copy, design, strategy and communication — truly reflects the standard we hold for our brand."

”
AvatarCarlisle KnightCOO & Co-Founder, Pura Cashmere

Luxury Doesn't Have to Mean Leaving Revenue on the Table.

The Pura Cashmere partnership proves that a premium brand can have it both ways — a sophisticated customer experience and a high-performing email channel.

With the right strategy, tools, and execution, email becomes more than a retention play. It becomes one of your most reliable growth levers.

Tell us what you're building. We'll tell you what it takes.

Every engagement starts with a conversation, not a pitch. If we're the right partner, you'll know within thirty minutes.

Work with us